Monday, June 27, 2016
Definition, Purpose & Brief History of Movie Trailer
Movie Trailers are the series of selected shots of the film for drawing attraction and comprehensions about the movies in a nutshell. These are usually drawn from the most most exciting, funny, or some noteworthy parts of the film. The scenes displayed in a trailer are not necessarily in the order in which they appear in the film. These are presented in such a manner for drawing the the excitement of the audience. This may also described as footage of a film taken for the promotion. There are many companies that specialize in creation of movie trailers. The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising. Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theater in Harlem in 1914.
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